Available from November 2026 · looking for a permanent position
Digital marketing, rethought — CRM, press relations, acquisition and AI solutions.
They trusted me
Selection
National TV show · season 6
CRM · Klaviyo
Press relations
Who am I?
I’m Paul Charpentier, a digital marketing specialist. I design campaigns that reach audiences outside the expected channels, where traditional advertising no longer delivers much. One example: the Paris Book Festival. Elsewhere, it means channels that brand marketing tends to overlook, such as Reddit and online communities, or pop culture used as a way in rather than as a backdrop.
That kind of risk-taking only works when it is properly equipped: an email channel structured end to end, a capture setup ready before airtime, a trade show run from selection to teardown. Every operation is measured, and every figure published here is traceable.
01
I build my own tools: a campaign analytics dashboard and a conversational market-watch app, built with Claude Code and deployed on Vercel. On top of that, I create AI assistants and automate internal processes, through n8n pipelines or custom tracking tools. The marketing I run, I know how to equip and optimise: AI lets me produce faster, in visual and video content alike, and makes marketing processes and pipelines more reliable and less time-consuming.
02
Pop culture, online communities, niche codes: I know these grounds from the inside. That is what makes it possible to show up on Reddit without being rejected, or to anchor a message in a reference the audience recognises before they even see the brand.
03
Events and trade show project lead at Lizia, coordination of a PR agency, partnership prospecting — including one signed with the Rennes public libraries —, invoicing, structuring HR and internal processes. In a young company, versatility comes with the job: every scope I took over left structured and documented.
Skills
01
The email channel end to end: building journeys, keeping the database clean, holding the calendar and reporting action by action.
02
Getting the brand into the media in coordination with an agency, and owning the tone of everything that goes out.
03
Projects with a non-negotiable end date: trade shows, TV sets, street operations.
04
Taking over a messy scope and giving it a sustainable shape — the common thread between HR, market watch and project governance.
05
AI as a lever for production and organisation: creating faster, automating what repeats, and reworking existing processes to make them faster and more reliable.
06
Three applications built with Claude Code and deployed on Vercel. The analysis runs on the Anthropic API.
Media coverage
The press programme is run with the agency Les Petits Papiers. My role covers coordination, the tone of press releases and briefing the agency at every milestone — not media placement.