“Qui veut être mon associé ?”

Context

The company appeared on a national prime-time show. The conversion window comes down to a single evening and the air date is imposed: the whole setup has to be ready and tested beforehand, with no second chance.

My exact role

• Project lead on the whole operation: overall management, set design and dressing, pitch preparation — validated by a public-speaking expert.
• Design and execution of a three-stage communication strategy: before, during and after the broadcast.

Actions taken

• Email capture pop-up synced with the broadcast, triggered during the audience window.
• Klaviyo flows set up in advance to convert the audience peak that very evening.
• Set design and dressing.
• Pitch preparation with a public-speaking expert.
• Communication sequence before, during and after the broadcast.

Results